La Bohéme is a clothing, homegoods, and lifestyle brand. They work with local artisans and designers to curate a sustainable lifestyle targeting the wild wanderer. La Bohéme prides themselves on giving back to their community with special monthly events and by supporting various non-profits.
Mirroring the brand’s unique qualities, a rich color palette was inspired by the golden countryside. The traditional style of the logo was balanced by an abstract brand pattern, designed to be reminiscent of seashells that have been found in the California desert. This pattern speaks to the brand’s idea that when you wander the earth, you’ll experience wonder. As a brand that is rooted in sustainable living, we created a submark of four interwoven circles that represent the four elements of the earth: earth, air, fire, and water.
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