Ruthie Kim is the founder and CEO of Because Justice Matters, a non-profit that builds pathways to brighter futures for women and girls in urban communities. They help teach women and girls to know their value, find their healing and be restored for a thriving life. Ruthie spends her free time as a speaker and life coach. For her personal brand, we were inspired by her non-profit work and her love for women in urban communities.
Our goal was to create a brand that empowers this generation of women to experience a spirit-filled life, fueled by passion and equipped with faith–an identity that is beautiful and approachable yet bold and inspiring. We created a custom hand-drawn script that slightly emphasizes the “t” in Ruthie as a symbol of her faith. The color palette is bold and feminine and the red orange color is a nod to not only the Golden Gate Bridge, but Ruthie’s fiery red hair.
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